Unilever Keeps It ‘Simple’

This month, Unilever brings topselling facial skin care brand Simple from the UK stateside. The brand’s debut in the United States and Canada is marked by the unveiling of 13 facial skin care items, making it the only mass facial skin care line specifically for those with sensitive skin, according to the company.

Simple is supporting the launch with a full marketing plan including TV, print, digital, PR and social media – to ensure a successful introduction and widen the offerings for women with sensitive skin. The brand, in collaboration with Arnold Worldwide, Mindshare, Siren Public Relations and Weber Shandwick, will assert its philosophy through a robust marketing campaign appealing to women in new and breakthrough ways.

“Simple will further strengthen Unilever’s skincare portfolio and fill a void that currently exists in the mass skincare market,” said Alison Clark, brand building director, Unilever US, Skincare. “Sensitive skin is a concern for so many women, yet somehow an overlooked category within the industry. We are confident that American women will embrace Simple – this iconic UK brand with years of history, and we look forward to delivering on the promise of effective, yet gentle skincare for sensitive skin.”

Simple is available at mass retailers, select drugstores and supermarkets nationwide with a suggested retail price of $5.99-$12.99.

More info: www.simpleskincare.com